HomeSkills

00Skills in three stages

My skills, in the order I built them.

Education first, then work, then the data, web and business skills I use in my own business. Each one names its tools and the proof behind it.

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The flight, stage by stage

On wide screens this section is an animated rocket flight that follows your scroll. Stage 1, Foundation, is my education. Stage 2, Ascent, is my work experience. Stage 3, Orbit, is the data, web and business skills from my own business, ending with a satellite that carries two payloads: my e-commerce business and the public data dashboard. The animation is decoration; every skill is listed below as text.

Stage 1Foundation

Education

Two degrees, a certificate and the coursework behind them.

  • Degrees

    B.A., Liberal Arts · A.A., Economics

    California State University, Long Beach, 2019 to 2022 · Pierce College

  • Certificate

    Google Data Analytics Professional Certificate

    Issued by Google

  • Coursework

    Numbers, law and management

    Statistics · Intro to Accounting · Economics I and II · Business Law · Organization and Management Theory · International Management · Principles of Selling

  • Coursework

    Writing, speaking and feedback loops

    ENG 317 · COMM 335 · PSY 381

    ENG 317 Technical Communication: a formal report on how climate change affects solar PV output and battery storage, from 10 peer-reviewed sources. COMM 335 Persuasive Speaking. PSY 381 I/O Psychology: goal setting and feedback loops.

Stage 2Ascent

Work experience

Four roles from 2014 to 2020, and the systems I used in them. The full route is on the About page.

  • 2014 to 2016 · Dasalla Trading Company

    Marketplace channels and inventory

    Amazon Seller Central · Shopify · Houzz · Excel · B2B partners

    Found $300,000 of non-performing inventory in a $2,000,000 portfolio through channel performance analysis.

  • 2016 to 2018 · Senvicare

    Field operations and reporting

    Multi-site scheduling across Greater Los Angeles · documentation standards

    Redesigned reporting workflows with leadership for accuracy and audit readiness, and trained staff.

  • 2019 · Spectrum

    Consultative sales

    Outbound prospecting · onboarding · weekly KPI summaries

    60+ new accounts a month, 120% of quota.

  • 2019 to 2020 · Green Solar Technologies

    Full-cycle consultative sales

    Velocify · weekly reporting to leadership

    $720,000 in revenue, 150% of monthly quota, 100+ active opportunities.

  • Business systems

    Salesforce, Velocify and QuickBooks

    Microsoft Office · Google Workspace

    Pipeline in Velocify at Green Solar, and Excel analysis at Dasalla.

Stage 3Orbit

Data, web and business

What runs my own e-commerce business, several of them self-taught.

  • Self-taught · data

    SQL

    PostgreSQL · BigQuery · MySQL

    Pipelines tracking pricing, search performance and conversion across hundreds of pages.

  • Data

    Python, R and RStudio

    Python · R · RStudio

    Self-taught Python runs the pipelines in my business.

  • Data

    Dashboards

    Tableau · Looker Studio · Power BI

    Tableau and Looker Studio dashboards that track my business.

  • Self-taught · web

    WordPress web development

    WordPress

    Built my e-commerce site from zero.

  • Search

    SEO and search data

    Keyword research · on-page SEO · GA4 · Google Search Console · Ahrefs · Semrush

    Self-taught SEO and GA4. My SEO work grew the site's organic search traffic.

  • Business

    Affiliate partnerships

    Amazon Associates · Impact · other networks

    I source and manage partnerships with national and international retailers.

  • Tools

    AI tools

    ChatGPT · Claude

    Used regularly for research, writing and work tasks.

The satellite's payloads

Payload 01 · Case studyMy e-commerce business Built from zero on WordPress, SEO, retail partners and SQL and Python pipelines. Payload 02 · Public dataPublic data dashboard Ten analyses of real public data, each with its question, source, period and query.

01Every skill and tool

The plain list.

The same skills as text, grouped the way a recruiter or an applicant tracking system reads them.

Data and analysis

  • SQL (PostgreSQL, BigQuery, MySQL)
  • Python
  • R and RStudio
  • Excel (pivot tables, VLOOKUP, XLOOKUP)
  • Google Sheets

Dashboards and reporting

  • Tableau
  • Looker and Looker Studio
  • Power BI
  • Weekly reporting on outreach, conversion rates and revenue
  • Reporting workflow design

E-commerce, search and web

  • WordPress
  • Keyword research and on-page SEO
  • GA4
  • Google Search Console
  • Ahrefs
  • Semrush
  • Amazon Associates
  • Impact
  • Amazon Seller Central
  • Shopify

Operations

  • Inventory and channel performance analysis
  • Multi-site field operations and scheduling
  • Logistics and conflict resolution
  • Service and compliance records
  • Staff training on documentation standards

Sales and business systems

  • Salesforce
  • Velocify
  • QuickBooks
  • Microsoft Office
  • Google Workspace
  • Full-cycle consultative sales
  • Outbound prospecting

AI tools

  • ChatGPT and Claude, used regularly for research, writing and work tasks

02Certificate and education

Where the foundations came from.

Certificate

Google Data Analytics Professional Certificate

Google

Degree · 2019 to 2022

B.A., Liberal Arts

California State University, Long Beach

Associate degree

A.A., Economics

Pierce College

More about the route is on the About page.

03Contact

Tell me which stage your team needs.

zacharybhenley@gmail.com Book a 30-minute call