HomeSkills

00Skills in three stages

My skills, in the order I built them.

Education first, then work, then the data, web and business skills I use in my own business. Each one names its tools and the proof behind it.

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The flight, stage by stage

On wide screens this section is an animated rocket flight that follows your scroll. In Simple view the rocket flight is shown as still images, one for each stage. Stage 1, Foundation, is my education. Stage 2, Ascent, is my work experience. Stage 3, Orbit, is the data, web and business skills from my own business, ending with a satellite that carries two payloads: my e-commerce business and the public data dashboard. The animation is decoration; everyEvery skill is listed below as text.

Stage 1 of 3

Foundation

On the pad

S1 · Foundation

Education

Rocket: Lifts the whole stack off the pad and through the thick air.

Me: Built my base with two degrees and a data analytics certificate.

  • B.A.
  • A.A.
  • Google certificate

  • S1-01 · First-stage tank

    B.A. and A.A. degrees

    Rocket: Holds most of the propellant.

    Me: Earned a B.A. in Liberal Arts at California State University, Long Beach, 2019 to 2022, and an A.A. in Economics at Pierce College.

    • B.A., Liberal Arts
    • A.A., Economics

  • S1-02 · Grid fins

    Data analytics certificate

    Rocket: Steer the booster.

    Me: Earned the Google Data Analytics Professional Certificate.

    • Google

  • S1-03 · Nine engines

    Numbers, law and management

    Rocket: Turn propellant into thrust.

    Me: Studied statistics, accounting, economics, business law, management and selling.

    • Statistics
    • Accounting
    • Economics
    • Business Law

  • S1-04 · Raceway

    Writing, speaking and feedback loops

    Rocket: Carries power and signals down the tank.

    Me: Wrote a formal report on how climate change affects solar power and storage, from 10 peer-reviewed sources. Studied persuasive speaking and goal-setting feedback loops.

    • ENG 317
    • COMM 335
    • PSY 381

S2 · Ascent

Work experience

Rocket: Lights its own engine after separation and climbs to orbit.

Me: Ran inventory, operations and sales in four roles, 2014 to 2020. The full route is on the About page.

  • Seller Central
  • Shopify
  • Salesforce
  • Velocify

  • S2-01 · Upper-stage tank

    Marketplace channels and inventory

    Rocket: Stores and feeds the fuel.

    Me: Found $300,000 of non-performing inventory in a $2,000,000 portfolio as Inventory Manager at Dasalla Trading Company, 2014 to 2016.

    • Seller Central
    • Shopify
    • Houzz
    • Excel

  • S2-02 · Avionics ring

    Field operations and reporting

    Rocket: Keeps the stage on schedule and logs every reading.

    Me: Redesigned reporting workflows with leadership for accuracy and audit readiness as Operations Manager at Senvicare, 2016 to 2018.

    • Multi-site scheduling
    • Compliance records
    • Staff training

  • S2-03 · Reaction control

    New accounts and onboarding

    Rocket: Fires many small, steady burns.

    Me: Opened 60+ new accounts a month at 120% of quota as a Customer Sales Representative at Spectrum, 2019.

    • Prospecting
    • Onboarding
    • KPI summaries

  • S2-04 · Vacuum engine

    Full-cycle consultative sales

    Rocket: Makes the main burn to orbit.

    Me: Contributed $720,000 in revenue at 150% of monthly quota, with 100+ active opportunities, at Green Solar Technologies, 2019 to 2020.

    • Velocify
    • Weekly reporting

  • S2-05 · Flight computers

    Business systems

    Rocket: Run the systems on board.

    Me: Ran the pipeline in Velocify at Green Solar and the channel analysis in Excel at Dasalla.

    • Salesforce
    • QuickBooks
    • Microsoft Office
    • Google Workspace

S3 · Orbit

Data, web and business

Rocket: Opens the fairing and sends the satellite to work in orbit.

Me: Run my own e-commerce business, much of it on skills I taught myself.

  • SQL
  • Python
  • Tableau
  • WordPress

  • S3-01 · Data bus

    SQL

    Rocket: Moves data between the systems on board.

    Me: Built pipelines that track pricing, search performance and conversion across hundreds of pages.

    • PostgreSQL
    • BigQuery
    • MySQL

  • S3-02 · Flight software

    Python, R and RStudio

    Rocket: Runs the jobs on board.

    Me: Taught myself Python and use it to run the pipelines in my business.

    • Python
    • R
    • RStudio

  • S3-03 · Telemetry

    Dashboards

    Rocket: Sends back what the mission needs to see.

    Me: Built Tableau and Looker Studio dashboards that track my business.

    • Tableau
    • Looker Studio
    • Power BI

  • S3-04 · Satellite bus

    WordPress web development

    Rocket: Carries everything else on board.

    Me: Taught myself WordPress and built my e-commerce site from zero.

    • WordPress

  • S3-05 · Star tracker

    SEO and search data

    Rocket: Finds its place by the stars.

    Me: Grew the site's organic search traffic with self-taught SEO and keyword research.

    • GA4
    • Search Console
    • Ahrefs
    • Semrush

  • S3-06 · Downlink

    Affiliate partnerships

    Rocket: Links the satellite to the ground.

    Me: Source and manage partnerships with national and international retailers.

    • Amazon Associates
    • Impact

  • S3-07 · Solar arrays

    AI tools

    Rocket: Power the instruments.

    Me: Use AI tools regularly for research, writing and work tasks.

    • ChatGPT
    • Claude

  • S3-08 · Ground station

    Web and automation

    Rocket: Watches the satellite from the ground and runs the routine checks.

    Me: Run my WordPress site on Hostinger with LiteSpeed caching, and direct Claude Code agents with scheduled tasks, hooks and guarded deploy scripts for price checks, content QA, uptime monitoring, and image and video production.

    • WordPress
    • Rank Math
    • Wordfence
    • Complianz
    • Site Kit
    • IndexNow
    • PageSpeed
    • Social media
    • Canva
    • Claude Code

The satellite's payloads

PL-01 · Case studyMy e-commerce business Built from zero on WordPress, SEO, retail partners and SQL and Python pipelines. PL-02 · Public dataPublic data dashboard Thirty-one analyses of real public data, each with its question, source, period, licence and checks.

For your team

Open to e-commerce, data and operations roles.

The skills and tools I would use.

Lane · E-commerce

$2,000,000Portfolio at Dasalla

$300,000Non-performing inventory found

Since March 2023My own e-commerce business

  • Marketplace channels and inventorySeller Central · Shopify · Houzz · Excel
  • WordPress web developmentWordPress
  • SEO and search dataGA4 · Search Console · Ahrefs · Semrush
  • Affiliate partnershipsAmazon Associates · Impact
  • Web and automationWordPress · Rank Math · Wordfence · Complianz · Site Kit · IndexNow · PageSpeed · Social media · Canva · Claude Code

If you sell online, here is how I would start. My e-commerce business

Lane · Data

31Analyses of real public data, each with its source, period and licence.

Hundreds of pagesSQL and Python pipelines tracking pricing, search performance and conversion in my own business.

  • SQLPostgreSQL · BigQuery · MySQL
  • Python, R and RStudioPython · R · RStudio
  • DashboardsTableau · Looker Studio · Power BI
  • SEO and search dataGA4 · Search Console · Ahrefs · Semrush
  • Marketplace channels and inventorySeller Central · Shopify · Houzz · Excel
  • Data analytics certificateGoogle
  • Numbers, law and managementStatistics · Accounting · Economics · Business Law

If you have data, here is how I would start. Public data dashboard

Lane · Operations

100+active opportunities in Velocify CRM, with weekly reporting to leadership (Green Solar)

60+new accounts a month, primary point of contact through onboarding and installation (Spectrum)

Multi-siteField operations and scheduling, Greater Los Angeles (Senvicare, 2016 to 2018)

  • Field operations and reportingMulti-site scheduling · Compliance records · Staff training
  • Marketplace channels and inventorySeller Central · Shopify · Houzz · Excel
  • New accounts and onboardingProspecting · Onboarding · KPI summaries
  • Full-cycle consultative salesVelocify · Weekly reporting
  • Business systemsSalesforce · QuickBooks · Microsoft Office · Google Workspace
  • Numbers, law and managementStatistics · Accounting · Economics · Business Law
  • Writing, speaking and feedback loopsENG 317 · COMM 335 · PSY 381
  • Web and automationWordPress · Rank Math · Wordfence · Complianz · Site Kit · IndexNow · PageSpeed · Social media · Canva · Claude Code

If you run operations, here is how I would start.

01Every skill and tool

The plain list.

The same skills as text, grouped the way a recruiter or an applicant tracking system reads them.

Data and analysis

  • SQL (PostgreSQL, BigQuery, MySQL)
  • Python
  • R and RStudio
  • Excel (pivot tables, VLOOKUP, XLOOKUP)
  • Google Sheets

Dashboards and reporting

  • Tableau
  • Looker and Looker Studio
  • Power BI
  • Weekly reporting on outreach, conversion rates and revenue
  • Reporting workflow design

E-commerce, search and web

  • WordPress
  • Keyword research and on-page SEO
  • GA4
  • Google Search Console
  • Ahrefs
  • Semrush
  • Amazon Associates
  • Impact
  • Amazon Seller Central
  • Shopify

Operations

  • Inventory and channel performance analysis
  • Multi-site field operations and scheduling
  • Logistics and conflict resolution
  • Service and compliance records
  • Staff training on documentation standards

Sales and business systems

  • Salesforce
  • Velocify
  • QuickBooks
  • Microsoft Office
  • Google Workspace
  • Full-cycle consultative sales
  • Outbound prospecting

AI tools

  • ChatGPT and Claude, used regularly for research, writing and work tasks

02Certificate and education

Where the foundations came from.

Certificate

Google Data Analytics Professional Certificate

Google

Degree · 2019 to 2022

B.A., Liberal Arts

California State University, Long Beach

Associate degree

A.A., Economics

Pierce College

More about the route is on the About page.

03Contact

Tell me which stage your team needs.

zacharybhenley@gmail.com Book a 30-minute call