{
 "id": "la_online_retailers",
 "title": "Online and mail-order retail business registrations with the City of Los Angeles, by ZIP code",
 "label": "Public data, not my business",
 "source": "City of Los Angeles Open Data (data.lacity.org), Listing of Active Businesses, from the Office of Finance, plus US Census Bureau 2026 Gazetteer ZIP Code Tabulation Area internal points for coordinates",
 "source_urls": {
  "dataset_page": "https://data.lacity.org/Administration-Finance/Listing-of-Active-Businesses/6rrh-rzua",
  "api_endpoint": "https://data.lacity.org/resource/6rrh-rzua.json",
  "dataset_metadata": "https://data.lacity.org/api/views/6rrh-rzua.json",
  "zip_centroids": "https://www2.census.gov/geo/docs/maps-data/data/gazetteer/2026_Gazetteer/2026_Gaz_zcta_national.zip",
  "census_gazetteer_page": "https://www.census.gov/geographies/reference-files/time-series/geo/gazetteer-files.html",
  "naics_concordance_2012_to_2017": "https://www.census.gov/naics/concordances/2012_to_2017_NAICS.xlsx",
  "naics_concordance_2017_to_2022": "https://www.census.gov/naics/concordances/2017_to_2022_NAICS.xlsx"
 },
 "license": "Business listing: Creative Commons 1.0 Universal (Public Domain Dedication), as stated in the dataset metadata. ZIP centroids: US Census Bureau Gazetteer files, US federal government work, public domain.",
 "retrieved": "2026-10-07",
 "dataset_rows_updated": "2026-09-15",
 "period": "Snapshot of active registrations as published on the dataset's last update (2026-09-15); not a time series. Dataset update interval is monthly.",
 "release": "Dataset rows last updated 2026-09-15 (monthly refresh, next update expected mid October 2026)",
 "unit": "Count of active business location registrations",
 "naics_vintage": {
  "dataset_statement": "The dataset description says NAICS codes are from 2007 NAICS. That is out of date: the data holds both old 454xxx codes and 2022 NAICS codes.",
  "codes_used": "454111 Electronic shopping, 454112 Electronic auctions and 454113 Mail-order houses are 2007 NAICS codes. 2012 NAICS kept them. 2017 NAICS merged all three into 454110 (Electronic Shopping and Mail-Order Houses), a code this dataset does not use (0 rows).",
  "2022_change": "2022 NAICS removed 454110 and 454390 and spread them across retail groups 441, 444, 445, 449, 455, 456, 458, 459 by type of goods sold (Census 2017 to 2022 concordance). 2022 NAICS also moved 454210 to 445132 and 454310 to 457210. So under 2022 NAICS there is no online or mail-order code.",
  "mixed_vintage_in_dataset": "2327 rows carry a 2022-only code (a 455 to 459 code or 445132); their start dates go back to 1994-08-10, so the City has recoded some existing accounts as well as coding new ones. A business registered with a 2022 code cannot be identified as online, so it is not in the core count.",
  "consequence": "The core count is a legacy classification that the City still assigns, so it undercounts online sellers and its trend by start year mixes real change with which codes registrants were given. Do not read core_by_start_year as growth of online selling."
 },
 "naics_filter": {
  "core_codes": [
   {
    "naics": "454111",
    "description": "Electronic shopping"
   },
   {
    "naics": "454112",
    "description": "Electronic auctions"
   },
   {
    "naics": "454113",
    "description": "Mail-order houses"
   }
  ],
  "reported_separately": {
   "naics": "454390",
   "description": "Other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers and coffee-break service providers)",
   "note": "A nonstore retail code, but it is mostly door-to-door and party-plan style selling, not online selling, so it is kept out of the core count and given per ZIP as other_direct_selling."
  },
  "excluded": [
   {
    "naics": "454210",
    "description": "Vending machine operators"
   },
   {
    "naics": "454310",
    "description": "Fuel dealers"
   },
   {
    "naics": "445132",
    "description": "Vending machine operators (2022 NAICS code for the same industry as 454210)"
   }
  ],
  "all_454_codes_in_dataset": [
   {
    "naics": "454111",
    "description": "Electronic shopping",
    "count": 1723,
    "role": "core"
   },
   {
    "naics": "454112",
    "description": "Electronic auctions",
    "count": 60,
    "role": "core"
   },
   {
    "naics": "454113",
    "description": "Mail-order houses",
    "count": 168,
    "role": "core"
   },
   {
    "naics": "454210",
    "description": "Vending machine operators",
    "count": 407,
    "role": "excluded (not online or mail-order selling)"
   },
   {
    "naics": "454310",
    "description": "Fuel dealers",
    "count": 67,
    "role": "excluded (not online or mail-order selling)"
   },
   {
    "naics": "454390",
    "description": "Other direct selling establishments (including door-to-door retailing, frozen food plan providers, party plan merchandisers, & coffee-break service providers)",
    "count": 7751,
    "role": "reported separately"
   }
  ]
 },
 "queries": {
  "naics_codes_used": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=naics%2Cprimary_naics_description%2Ccount%28%2A%29+as+n&%24where=naics+like+%27454%25%27&%24group=naics%2Cprimary_naics_description&%24order=naics",
  "dataset_row_count": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=count%28%2A%29+as+n",
  "rows_with_end_date": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=count%28%2A%29+as+n&%24where=location_end_date+is+not+null",
  "rows_without_naics": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=count%28%2A%29+as+n&%24where=naics+is+null",
  "rows_council_district_0": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=count%28%2A%29+as+n&%24where=council_district+%3D+%270%27",
  "rows_with_2022_only_codes": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=count%28%2A%29+as+n&%24where=naics+like+%27455%25%27+or+naics+like+%27456%25%27+or+naics+like+%27457%25%27+or+naics+like+%27458%25%27+or+naics+like+%27459%25%27+or+naics+%3D+%27445132%27",
  "core_count_by_zip_api": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=zip_code%2Ccount%28%2A%29+as+n&%24where=naics+in+%28%27454111%27%2C%27454112%27%2C%27454113%27%29&%24group=zip_code&%24order=n+desc%2Czip_code&%24limit=50000",
  "other_direct_selling_by_zip_api": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=zip_code%2Ccount%28%2A%29+as+n&%24where=naics+%3D+%27454390%27&%24group=zip_code&%24order=n+desc%2Czip_code&%24limit=50000",
  "counts_by_naics": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=naics%2Ccount%28%2A%29+as+n&%24where=naics+in+%28%27454111%27%2C%27454112%27%2C%27454113%27%2C%27454390%27%29&%24group=naics&%24order=naics",
  "core_by_start_year": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=date_extract_y%28location_start_date%29+as+y%2Ccount%28%2A%29+as+n&%24where=naics+in+%28%27454111%27%2C%27454112%27%2C%27454113%27%29&%24group=y&%24order=y&%24limit=500",
  "core_rows_for_local_crosscheck": "https://data.lacity.org/resource/6rrh-rzua.json?%24select=location_account%2Cnaics%2Czip_code%2Ccity%2Ccouncil_district%2Clocation_end_date&%24where=naics+in+%28%27454111%27%2C%27454112%27%2C%27454113%27%29&%24limit=50000&%24order=location_account",
  "soql_summary": "SELECT zip_code, count(*) AS n WHERE naics in ('454111','454112','454113') GROUP BY zip_code (ZIP+4 values folded to the first 5 digits locally, since SoQL here has no substring function). in_city = rows with council_district other than '0', counted locally from the row download."
 },
 "checks": {
  "filter_steps": [
   {
    "step": "all rows in the dataset",
    "rows": 631925
   },
   {
    "step": "rows with an end date (inactive), dataset wide",
    "rows": 0,
    "action": "none to remove: the dataset lists active businesses only"
   },
   {
    "step": "rows with no NAICS code, dataset wide",
    "rows": 57301,
    "action": "cannot be classified, so never counted"
   },
   {
    "step": "rows with core NAICS 454111, 454112 or 454113",
    "rows": 1951,
    "by_code": {
     "454111": 1723,
     "454112": 60,
     "454113": 168
    }
   },
   {
    "step": "of those, rows with an end date",
    "rows": 0,
    "action": "none to remove"
   },
   {
    "step": "of those, location_account values that repeat",
    "rows": 0,
    "action": "none to remove (asserted unique)"
   },
   {
    "step": "of those, council_district 1 to 15 (in the City of LA by the dataset's own definition)",
    "rows": 1473,
    "action": "kept; counted as in_city per ZIP"
   },
   {
    "step": "of those, council_district 0 (dataset: location is out of the City)",
    "rows": 478,
    "action": "kept in count, not in in_city. 169 of them have city LOS ANGELES (168 with a 900xx ZIP), so the district may simply be missing, not proof they are outside the City"
   },
   {
    "step": "of those, no usable 5-digit ZIP",
    "rows": 0,
    "action": "none"
   },
   {
    "step": "of those, ZIP found in the Census 2026 Gazetteer ZCTA file",
    "rows": 1947,
    "action": "4 rows in 4 ZIPs have no ZCTA (PO box or single-building ZIPs): listed in zips_without_centroid, not mapped"
   },
   {
    "step": "of those mapped, ZIP starts with 90 or 91 (Southern California)",
    "rows": 1903,
    "action": "the other 44 rows (for example Sacramento or out-of-state ZIPs) stay in zips with la_area_prefix false so a map can leave them out"
   }
  ],
  "crosscheck": "The API's by-ZIP counts equal a local count of the 1951 individually downloaded core rows for every ZIP (no duplicate location_account values, no row with an end date). Per-code counts sum to the total.",
  "dataset_wide_council_district_0": 151427,
  "naics_concordance": "Verified against the Census concordance workbooks: the three core codes map only to 454110 in 2017 NAICS (and 454110 draws only from them); 454110 maps to 42 2022 codes across groups 441, 444, 445, 449, 455, 456, 458, 459; none start with 4541."
 },
 "caveat": "These are business registrations with the City of Los Angeles Office of Finance (business tax accounts), not sales, revenue or web traffic. The City registers businesses that operate in the city, including some whose location is elsewhere, so `count` includes registrations whose location is outside the city; `in_city` counts only those with a City council district (1 to 15). 'Active' means the owner has not told the Office of Finance the business ceased. A business is counted under the one self-reported primary NAICS code it registered, so many online sellers are registered under other retail or service codes and are not counted here; a registration under 'Electronic shopping' does not prove online sales. The dataset mixes old and 2022 NAICS codes (see naics_vintage). Home-based sellers are counted at their registered location ZIP. ZIP centroids are Census ZCTA internal points (ZCTAs approximate ZIP codes, and some ZIPs, such as PO box or single-building ZIPs, have no ZCTA). A ZIP can extend past the city boundary, so a ZIP count may include only the City of LA part. Public data, not my business.",
 "total_core": 1951,
 "total_core_in_city": 1473,
 "total_core_council_district_0": 478,
 "total_other_direct_selling": 7751,
 "total_active_businesses_in_dataset": 631925,
 "core_share_of_all_active_pct": 0.309,
 "core_by_naics": {
  "454111": 1723,
  "454112": 60,
  "454113": 168
 },
 "zip_count": 231,
 "mapped_total": 1947,
 "without_valid_zip": 0,
 "zips_without_centroid": [
  {
   "zip": "90093",
   "count": 1
  },
  {
   "zip": "91031",
   "count": 1
  },
  {
   "zip": "91309",
   "count": 1
  },
  {
   "zip": "91313",
   "count": 1
  }
 ],
 "registered_outside_la_area_zips": {
  "registrations": 44,
  "zip_count": 36,
  "note": "Registrations whose location ZIP does not start with 90 or 91 (for example Sacramento or out-of-state ZIPs). They are kept in zips with la_area_prefix false so a map can leave them out, and they are not counted in top_zips."
 },
 "top_zips": [
  {
   "zip": "90025",
   "count": 50,
   "in_city": 38,
   "lat": 34.045421,
   "lon": -118.445873,
   "other_direct_selling": 60,
   "la_area_prefix": true
  },
  {
   "zip": "90036",
   "count": 39,
   "in_city": 32,
   "lat": 34.070291,
   "lon": -118.349191,
   "other_direct_selling": 54,
   "la_area_prefix": true
  },
  {
   "zip": "91364",
   "count": 39,
   "in_city": 35,
   "lat": 34.154803,
   "lon": -118.594816,
   "other_direct_selling": 53,
   "la_area_prefix": true
  },
  {
   "zip": "90015",
   "count": 35,
   "in_city": 28,
   "lat": 34.039309,
   "lon": -118.266255,
   "other_direct_selling": 113,
   "la_area_prefix": true
  },
  {
   "zip": "90004",
   "count": 34,
   "in_city": 28,
   "lat": 34.076219,
   "lon": -118.310963,
   "other_direct_selling": 94,
   "la_area_prefix": true
  },
  {
   "zip": "90028",
   "count": 34,
   "in_city": 29,
   "lat": 34.099811,
   "lon": -118.326837,
   "other_direct_selling": 82,
   "la_area_prefix": true
  },
  {
   "zip": "90020",
   "count": 32,
   "in_city": 27,
   "lat": 34.066382,
   "lon": -118.309831,
   "other_direct_selling": 58,
   "la_area_prefix": true
  },
  {
   "zip": "90046",
   "count": 32,
   "in_city": 24,
   "lat": 34.10781,
   "lon": -118.362247,
   "other_direct_selling": 62,
   "la_area_prefix": true
  },
  {
   "zip": "90066",
   "count": 32,
   "in_city": 28,
   "lat": 34.002028,
   "lon": -118.430656,
   "other_direct_selling": 55,
   "la_area_prefix": true
  },
  {
   "zip": "91406",
   "count": 32,
   "in_city": 27,
   "lat": 34.197454,
   "lon": -118.488978,
   "other_direct_selling": 98,
   "la_area_prefix": true
  }
 ],
 "top_zips_in_city": [
  {
   "zip": "90025",
   "count": 50,
   "in_city": 38,
   "lat": 34.045421,
   "lon": -118.445873,
   "other_direct_selling": 60,
   "la_area_prefix": true
  },
  {
   "zip": "91364",
   "count": 39,
   "in_city": 35,
   "lat": 34.154803,
   "lon": -118.594816,
   "other_direct_selling": 53,
   "la_area_prefix": true
  },
  {
   "zip": "90036",
   "count": 39,
   "in_city": 32,
   "lat": 34.070291,
   "lon": -118.349191,
   "other_direct_selling": 54,
   "la_area_prefix": true
  },
  {
   "zip": "90027",
   "count": 30,
   "in_city": 29,
   "lat": 34.1276,
   "lon": -118.296381,
   "other_direct_selling": 57,
   "la_area_prefix": true
  },
  {
   "zip": "90028",
   "count": 34,
   "in_city": 29,
   "lat": 34.099811,
   "lon": -118.326837,
   "other_direct_selling": 82,
   "la_area_prefix": true
  },
  {
   "zip": "90004",
   "count": 34,
   "in_city": 28,
   "lat": 34.076219,
   "lon": -118.310963,
   "other_direct_selling": 94,
   "la_area_prefix": true
  },
  {
   "zip": "90015",
   "count": 35,
   "in_city": 28,
   "lat": 34.039309,
   "lon": -118.266255,
   "other_direct_selling": 113,
   "la_area_prefix": true
  },
  {
   "zip": "90034",
   "count": 31,
   "in_city": 28,
   "lat": 34.030578,
   "lon": -118.399613,
   "other_direct_selling": 69,
   "la_area_prefix": true
  },
  {
   "zip": "90066",
   "count": 32,
   "in_city": 28,
   "lat": 34.002028,
   "lon": -118.430656,
   "other_direct_selling": 55,
   "la_area_prefix": true
  },
  {
   "zip": "90020",
   "count": 32,
   "in_city": 27,
   "lat": 34.066382,
   "lon": -118.309831,
   "other_direct_selling": 58,
   "la_area_prefix": true
  }
 ],
 "core_by_start_year": {
  "1952": 1,
  "1965": 2,
  "1970": 1,
  "1973": 1,
  "1975": 1,
  "1977": 3,
  "1978": 1,
  "1981": 1,
  "1983": 3,
  "1984": 2,
  "1985": 4,
  "1987": 2,
  "1988": 1,
  "1989": 3,
  "1990": 2,
  "1991": 2,
  "1992": 4,
  "1993": 1,
  "1995": 5,
  "1996": 8,
  "1997": 10,
  "1998": 4,
  "1999": 6,
  "2000": 4,
  "2001": 8,
  "2002": 8,
  "2003": 4,
  "2004": 2,
  "2005": 6,
  "2006": 5,
  "2007": 9,
  "2008": 7,
  "2009": 15,
  "2010": 13,
  "2011": 15,
  "2012": 23,
  "2013": 45,
  "2014": 48,
  "2015": 98,
  "2016": 104,
  "2017": 134,
  "2018": 150,
  "2019": 146,
  "2020": 179,
  "2021": 165,
  "2022": 133,
  "2023": 148,
  "2024": 127,
  "2025": 175,
  "2026": 112
 },
 "zips": [
  {
   "zip": "90025",
   "count": 50,
   "in_city": 38,
   "lat": 34.045421,
   "lon": -118.445873,
   "other_direct_selling": 60,
   "la_area_prefix": true
  },
  {
   "zip": "90036",
   "count": 39,
   "in_city": 32,
   "lat": 34.070291,
   "lon": -118.349191,
   "other_direct_selling": 54,
   "la_area_prefix": true
  },
  {
   "zip": "91364",
   "count": 39,
   "in_city": 35,
   "lat": 34.154803,
   "lon": -118.594816,
   "other_direct_selling": 53,
   "la_area_prefix": true
  },
  {
   "zip": "90015",
   "count": 35,
   "in_city": 28,
   "lat": 34.039309,
   "lon": -118.266255,
   "other_direct_selling": 113,
   "la_area_prefix": true
  },
  {
   "zip": "90004",
   "count": 34,
   "in_city": 28,
   "lat": 34.076219,
   "lon": -118.310963,
   "other_direct_selling": 94,
   "la_area_prefix": true
  },
  {
   "zip": "90028",
   "count": 34,
   "in_city": 29,
   "lat": 34.099811,
   "lon": -118.326837,
   "other_direct_selling": 82,
   "la_area_prefix": true
  },
  {
   "zip": "90020",
   "count": 32,
   "in_city": 27,
   "lat": 34.066382,
   "lon": -118.309831,
   "other_direct_selling": 58,
   "la_area_prefix": true
  },
  {
   "zip": "90046",
   "count": 32,
   "in_city": 24,
   "lat": 34.10781,
   "lon": -118.362247,
   "other_direct_selling": 62,
   "la_area_prefix": true
  },
  {
   "zip": "90066",
   "count": 32,
   "in_city": 28,
   "lat": 34.002028,
   "lon": -118.430656,
   "other_direct_selling": 55,
   "la_area_prefix": true
  },
  {
   "zip": "91406",
   "count": 32,
   "in_city": 27,
   "lat": 34.197454,
   "lon": -118.488978,
   "other_direct_selling": 98,
   "la_area_prefix": true
  },
  {
   "zip": "90019",
   "count": 31,
   "in_city": 25,
   "lat": 34.049841,
   "lon": -118.33846,
   "other_direct_selling": 92,
   "la_area_prefix": true
  },
  {
   "zip": "90034",
   "count": 31,
   "in_city": 28,
   "lat": 34.030578,
   "lon": -118.399613,
   "other_direct_selling": 69,
   "la_area_prefix": true
  },
  {
   "zip": "90027",
   "count": 30,
   "in_city": 29,
   "lat": 34.1276,
   "lon": -118.296381,
   "other_direct_selling": 57,
   "la_area_prefix": true
  },
  {
   "zip": "91335",
   "count": 30,
   "in_city": 22,
   "lat": 34.200175,
   "lon": -118.540958,
   "other_direct_selling": 119,
   "la_area_prefix": true
  },
  {
   "zip": "91367",
   "count": 30,
   "in_city": 24,
   "lat": 34.177311,
   "lon": -118.615704,
   "other_direct_selling": 45,
   "la_area_prefix": true
  },
  {
   "zip": "91311",
   "count": 27,
   "in_city": 24,
   "lat": 34.292834,
   "lon": -118.602661,
   "other_direct_selling": 83,
   "la_area_prefix": true
  },
  {
   "zip": "90049",
   "count": 26,
   "in_city": 20,
   "lat": 34.090594,
   "lon": -118.490844,
   "other_direct_selling": 33,
   "la_area_prefix": true
  },
  {
   "zip": "90064",
   "count": 26,
   "in_city": 24,
   "lat": 34.035309,
   "lon": -118.426486,
   "other_direct_selling": 54,
   "la_area_prefix": true
  },
  {
   "zip": "91403",
   "count": 26,
   "in_city": 19,
   "lat": 34.147757,
   "lon": -118.464738,
   "other_direct_selling": 48,
   "la_area_prefix": true
  },
  {
   "zip": "90013",
   "count": 25,
   "in_city": 19,
   "lat": 34.044685,
   "lon": -118.240022,
   "other_direct_selling": 55,
   "la_area_prefix": true
  },
  {
   "zip": "90014",
   "count": 25,
   "in_city": 21,
   "lat": 34.043006,
   "lon": -118.2519,
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   "la_area_prefix": true
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