{
  "id": "ai",
  "order": 3,
  "title": "Where is AI adoption growing fastest?",
  "kicker": "AI / Enterprise Software \u00b7 B2B",
  "roles": [
    "Sales/BD (AI vendors)",
    "AI/Ops Analyst",
    "GTM Strategy"
  ],
  "question": "Which industries and company sizes are adopting AI fastest, and where is the gap between current and planned use biggest?",
  "source": {
    "name": "Business Trends and Outlook Survey (BTOS), AI Core Questions and AI Supplement",
    "url": "https://www.census.gov/hfp/btos/data",
    "license": "U.S. Government data; no separate license stated",
    "publisher": "U.S. Census Bureau",
    "as_of": "September 22, 2026",
    "rows_raw": 13396,
    "rows_used": 12170,
    "caveat": "Estimates are survey-weighted shares of businesses (not employees or revenue), from an experimental Census data product with sampling error, and small cells are suppressed for disclosure. Census asked three versions of the AI-use question: the original core question ('in producing goods or services', through Oct 2025: 3.7% to 10.0%), the reworded core question ('in any of its business functions', from Nov 2025: 17.3% to 23.8% by Sep 2026) and the 2026 AI supplement (same 'any business function' wording, pooled over Nov 17, 2025 to Feb 8, 2026: 17.9%). The original and reworded series are different questions and are never joined into one trend; the supplement's 17.9% sits inside the reworded series' range for the same cycles (17.2% to 18.9%)."
  },
  "cleaning": [
    "Converted wide period columns (one column per 2-week collection cycle) into tidy long rows with period_start/period_end dates.",
    "Parsed percentage strings to numbers and mapped disclosure-suppressed cells ('S') to null.",
    "Combined three BTOS vintages: the original 2023-2025 Core Questions series and the reworded Nov 2025 to Sep 2026 core series (both national and metro trend), and the 2026 AI Supplement snapshot (collected Nov 17, 2025 to Feb 8, 2026; function, sector, and company-size detail), tagged by source_vintage since question wording differs between them (the original and reworded core series are never joined).",
    "Captured each Supplement estimate's official 'scope' from the Data Dictionary (1=all businesses, 5=businesses already planning AI, 6=businesses not planning AI, etc.) so only same-scope estimates are compared as current-vs-planned or ranked together; the by-function planned-use question (Q12) is scoped to AI planners only, not all businesses, so it is reported as its own ranking rather than a 'gap' against current use.",
    "Mapped 2-digit NAICS sector codes to standard sector titles and employment-size letter codes (A-G) to readable bands.",
    "Grouped the smallest sectors and business functions (beyond the top 11 in each ranking) into an 'Other' average category to keep charts readable."
  ],
  "kpis": [
    {
      "label": "AI use now, any function",
      "value": "23.8%",
      "note": "of all US businesses used AI in the last two weeks (reworded core question; cycle collected Sep 7 to 20, 2026)"
    },
    {
      "label": "Top AI function today",
      "value": "Sales & marketing",
      "note": "14.3% of all businesses use AI there, highest of 15 functions (2026 AI supplement)"
    },
    {
      "label": "AI use growth since 2023",
      "value": "2.7x",
      "note": "3.7% (Sep 2023) to 10.0% (Oct 2025) of businesses using AI to produce goods or services"
    },
    {
      "label": "LA metro AI use",
      "value": "10.2%",
      "note": "vs 10.0% nationally, same question, Oct 2025"
    }
  ],
  "filters": [
    {
      "id": "metric",
      "label": "AI use metric",
      "options": [
        "Current use",
        "Planned use (6 mo)"
      ]
    }
  ],
  "charts": [
    {
      "id": "national_trend",
      "kind": "line",
      "title": "National AI use keeps climbing, on both versions of the question",
      "subtitle": "Original question (to Oct 2025): use rose from 3.7% to 10.0%, planned use from 6.3% to 14.0%. Census reworded it in Nov 2025 ('any of its business functions'), so the reworded series (17.3% to 23.8% now, 21.1% to 27.6% planned) is drawn on its own and does not continue the first line.",
      "x": "period_end",
      "y": "estimate_pct",
      "color": "metric",
      "wording_field": "wording",
      "x_label": "Collection period end",
      "y_label": "Share of businesses",
      "format_y": "%",
      "filter_fields": [
        "metric"
      ],
      "data": [
        {
          "period_end": "2023-09-24",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 3.7
        },
        {
          "period_end": "2023-10-08",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 3.7
        },
        {
          "period_end": "2023-10-22",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 3.8
        },
        {
          "period_end": "2023-11-05",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 3.9
        },
        {
          "period_end": "2023-11-19",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.4
        },
        {
          "period_end": "2023-12-03",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "period_end": "2023-12-17",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "period_end": "2023-12-31",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "period_end": "2024-01-14",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "period_end": "2024-01-28",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.3
        },
        {
          "period_end": "2024-02-11",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "period_end": "2024-02-25",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.4
        },
        {
          "period_end": "2024-03-10",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.3
        },
        {
          "period_end": "2024-03-24",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.4
        },
        {
          "period_end": "2024-04-07",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.2
        },
        {
          "period_end": "2024-04-21",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.8
        },
        {
          "period_end": "2024-05-05",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.7
        },
        {
          "period_end": "2024-05-19",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.8
        },
        {
          "period_end": "2024-06-02",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "period_end": "2024-06-16",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "period_end": "2024-06-30",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 4.7
        },
        {
          "period_end": "2024-07-14",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "period_end": "2024-07-28",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.1
        },
        {
          "period_end": "2024-08-11",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.1
        },
        {
          "period_end": "2024-08-25",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.5
        },
        {
          "period_end": "2024-09-08",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.7
        },
        {
          "period_end": "2024-09-22",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 5.9
        },
        {
          "period_end": "2024-10-06",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "period_end": "2024-10-20",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "period_end": "2024-11-03",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "period_end": "2024-11-17",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "period_end": "2024-12-01",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "period_end": "2024-12-15",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "period_end": "2024-12-29",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "period_end": "2025-01-12",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "period_end": "2025-01-26",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.7
        },
        {
          "period_end": "2025-02-09",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 6.8
        },
        {
          "period_end": "2025-02-23",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 7.3
        },
        {
          "period_end": "2025-03-09",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 7.4
        },
        {
          "period_end": "2025-03-23",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 7.8
        },
        {
          "period_end": "2025-04-06",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 8.0
        },
        {
          "period_end": "2025-04-20",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 8.3
        },
        {
          "period_end": "2025-05-04",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "period_end": "2025-05-18",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "period_end": "2025-06-01",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.2
        },
        {
          "period_end": "2025-06-15",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.2
        },
        {
          "period_end": "2025-06-29",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "period_end": "2025-07-13",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "period_end": "2025-07-27",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.4
        },
        {
          "period_end": "2025-08-10",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 8.8
        },
        {
          "period_end": "2025-08-24",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.7
        },
        {
          "period_end": "2025-09-07",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "period_end": "2025-09-21",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 9.9
        },
        {
          "period_end": "2025-10-05",
          "metric": "Current use",
          "wording": "Original question",
          "estimate_pct": 10.0
        },
        {
          "period_end": "2023-09-24",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "period_end": "2023-10-08",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "period_end": "2023-10-22",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.5
        },
        {
          "period_end": "2023-11-05",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.5
        },
        {
          "period_end": "2023-11-19",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.9
        },
        {
          "period_end": "2023-12-03",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 7.3
        },
        {
          "period_end": "2023-12-17",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.5
        },
        {
          "period_end": "2023-12-31",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.7
        },
        {
          "period_end": "2024-01-14",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.4
        },
        {
          "period_end": "2024-01-28",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.5
        },
        {
          "period_end": "2024-02-11",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.6
        },
        {
          "period_end": "2024-02-25",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.6
        },
        {
          "period_end": "2024-03-10",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.4
        },
        {
          "period_end": "2024-03-24",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.7
        },
        {
          "period_end": "2024-04-07",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.6
        },
        {
          "period_end": "2024-04-21",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.8
        },
        {
          "period_end": "2024-05-05",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 7.0
        },
        {
          "period_end": "2024-05-19",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.9
        },
        {
          "period_end": "2024-06-02",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.6
        },
        {
          "period_end": "2024-06-16",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.8
        },
        {
          "period_end": "2024-06-30",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.9
        },
        {
          "period_end": "2024-07-14",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 6.9
        },
        {
          "period_end": "2024-07-28",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 7.2
        },
        {
          "period_end": "2024-08-11",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 7.0
        },
        {
          "period_end": "2024-08-25",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.1
        },
        {
          "period_end": "2024-09-08",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.5
        },
        {
          "period_end": "2024-09-22",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "period_end": "2024-10-06",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "period_end": "2024-10-20",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.0
        },
        {
          "period_end": "2024-11-03",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "period_end": "2024-11-17",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "period_end": "2024-12-01",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.9
        },
        {
          "period_end": "2024-12-15",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 8.8
        },
        {
          "period_end": "2024-12-29",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.2
        },
        {
          "period_end": "2025-01-12",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.5
        },
        {
          "period_end": "2025-01-26",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.4
        },
        {
          "period_end": "2025-02-09",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "period_end": "2025-02-23",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.8
        },
        {
          "period_end": "2025-03-09",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 9.9
        },
        {
          "period_end": "2025-03-23",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 10.5
        },
        {
          "period_end": "2025-04-06",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 10.5
        },
        {
          "period_end": "2025-04-20",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 10.9
        },
        {
          "period_end": "2025-05-04",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 11.0
        },
        {
          "period_end": "2025-05-18",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 11.0
        },
        {
          "period_end": "2025-06-01",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 11.6
        },
        {
          "period_end": "2025-06-15",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 11.6
        },
        {
          "period_end": "2025-06-29",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 11.7
        },
        {
          "period_end": "2025-07-13",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 12.3
        },
        {
          "period_end": "2025-07-27",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 13.5
        },
        {
          "period_end": "2025-08-10",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 13.0
        },
        {
          "period_end": "2025-08-24",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 13.7
        },
        {
          "period_end": "2025-09-07",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 13.8
        },
        {
          "period_end": "2025-09-21",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 14.0
        },
        {
          "period_end": "2025-10-05",
          "metric": "Planned use (6 mo)",
          "wording": "Original question",
          "estimate_pct": 14.0
        },
        {
          "period_end": "2025-11-30",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 17.3
        },
        {
          "period_end": "2025-12-14",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 17.2
        },
        {
          "period_end": "2025-12-28",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 17.8
        },
        {
          "period_end": "2026-01-11",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 17.7
        },
        {
          "period_end": "2026-01-25",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 18.2
        },
        {
          "period_end": "2026-02-08",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 18.9
        },
        {
          "period_end": "2026-02-22",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 17.5
        },
        {
          "period_end": "2026-03-08",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 18.2
        },
        {
          "period_end": "2026-03-22",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 18.9
        },
        {
          "period_end": "2026-04-05",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 19.1
        },
        {
          "period_end": "2026-04-19",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 19.8
        },
        {
          "period_end": "2026-05-03",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 19.8
        },
        {
          "period_end": "2026-05-17",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 19.5
        },
        {
          "period_end": "2026-05-31",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "period_end": "2026-06-14",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "period_end": "2026-06-28",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "period_end": "2026-07-12",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 21.7
        },
        {
          "period_end": "2026-07-26",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 21.5
        },
        {
          "period_end": "2026-08-09",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 21.8
        },
        {
          "period_end": "2026-08-23",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 22.4
        },
        {
          "period_end": "2026-09-06",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 23.2
        },
        {
          "period_end": "2026-09-20",
          "metric": "Current use",
          "wording": "Reworded question",
          "estimate_pct": 23.8
        },
        {
          "period_end": "2025-11-30",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 21.1
        },
        {
          "period_end": "2025-12-14",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 20.9
        },
        {
          "period_end": "2025-12-28",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 21.3
        },
        {
          "period_end": "2026-01-11",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.4
        },
        {
          "period_end": "2026-01-25",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.1
        },
        {
          "period_end": "2026-02-08",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.1
        },
        {
          "period_end": "2026-02-22",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 21.0
        },
        {
          "period_end": "2026-03-08",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 21.8
        },
        {
          "period_end": "2026-03-22",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.3
        },
        {
          "period_end": "2026-04-05",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.5
        },
        {
          "period_end": "2026-04-19",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 23.0
        },
        {
          "period_end": "2026-05-03",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.8
        },
        {
          "period_end": "2026-05-17",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 22.7
        },
        {
          "period_end": "2026-05-31",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 23.7
        },
        {
          "period_end": "2026-06-14",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 23.9
        },
        {
          "period_end": "2026-06-28",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 23.7
        },
        {
          "period_end": "2026-07-12",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 24.5
        },
        {
          "period_end": "2026-07-26",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 24.3
        },
        {
          "period_end": "2026-08-09",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 25.9
        },
        {
          "period_end": "2026-08-23",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 25.9
        },
        {
          "period_end": "2026-09-06",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 27.3
        },
        {
          "period_end": "2026-09-20",
          "metric": "Planned use (6 mo)",
          "wording": "Reworded question",
          "estimate_pct": 27.6
        }
      ]
    },
    {
      "id": "function_gap",
      "kind": "dot",
      "title": "Sales and marketing ranks #1 for AI, both today and in adopters' plans",
      "subtitle": "Current use is the share of all businesses. Planned use is the share of businesses that plan to adopt AI in the next 6 months (21.6% of all businesses), so the two measures cover different groups. Sales and marketing tops both.",
      "x": "function",
      "y": "estimate_pct",
      "color": "metric",
      "x_label": "Business function",
      "y_label": "Share of businesses (see subtitle for base)",
      "format_y": "%",
      "filter_fields": [
        "metric"
      ],
      "data": [
        {
          "function": "Sales & marketing",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 14.3
        },
        {
          "function": "Strategy & business development",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 12.4
        },
        {
          "function": "Information technology",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 11.4
        },
        {
          "function": "Research & development",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 11.2
        },
        {
          "function": "PR & communication",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 9.3
        },
        {
          "function": "Management & administration",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 8.1
        },
        {
          "function": "Customer service",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 7.6
        },
        {
          "function": "Legal & compliance",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 7.1
        },
        {
          "function": "Finance & accounting",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 6.6
        },
        {
          "function": "Provision of services/products",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 6.4
        },
        {
          "function": "Human resources",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 4.2
        },
        {
          "function": "Other functions (avg of 4)",
          "metric": "Current use",
          "universe": "All businesses",
          "estimate_pct": 2.0
        },
        {
          "function": "Sales & marketing",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 62.8
        },
        {
          "function": "Strategy & business development",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 57.4
        },
        {
          "function": "Research & development",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 48.3
        },
        {
          "function": "Information technology",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 47.3
        },
        {
          "function": "PR & communication",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 43.8
        },
        {
          "function": "Customer service",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 40.0
        },
        {
          "function": "Management & administration",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 38.2
        },
        {
          "function": "Finance & accounting",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 36.5
        },
        {
          "function": "Provision of services/products",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 32.4
        },
        {
          "function": "Legal & compliance",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 32.3
        },
        {
          "function": "Human resources",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 21.6
        },
        {
          "function": "Other functions (avg of 4)",
          "metric": "Planned use (6 mo)",
          "universe": "Businesses already planning to adopt AI",
          "estimate_pct": 11.8
        }
      ]
    },
    {
      "id": "sector_gap",
      "kind": "dot",
      "title": "Information and professional services lead AI adoption",
      "subtitle": "Wholesale trade has the biggest gap between planned and current use, 6.4 points, off a lower base (13.6% now, 20.0% planned). Both measures are shares of all businesses in each sector.",
      "x": "sector",
      "y": "estimate_pct",
      "color": "metric",
      "x_label": "Sector",
      "y_label": "Share of all businesses in sector",
      "format_y": "%",
      "filter_fields": [
        "metric"
      ],
      "data": [
        {
          "sector": "Information",
          "metric": "Current use",
          "estimate_pct": 37.6
        },
        {
          "sector": "Information",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 43.0
        },
        {
          "sector": "Professional, Scientific & Technical Services",
          "metric": "Current use",
          "estimate_pct": 34.2
        },
        {
          "sector": "Professional, Scientific & Technical Services",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 37.5
        },
        {
          "sector": "Educational Services",
          "metric": "Current use",
          "estimate_pct": 30.7
        },
        {
          "sector": "Educational Services",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 35.3
        },
        {
          "sector": "Finance & Insurance",
          "metric": "Current use",
          "estimate_pct": 30.4
        },
        {
          "sector": "Finance & Insurance",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 34.1
        },
        {
          "sector": "Real Estate & Rental & Leasing",
          "metric": "Current use",
          "estimate_pct": 23.5
        },
        {
          "sector": "Real Estate & Rental & Leasing",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 26.6
        },
        {
          "sector": "Management of Companies",
          "metric": "Current use",
          "estimate_pct": 20.9
        },
        {
          "sector": "Management of Companies",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 26.4
        },
        {
          "sector": "Health Care & Social Assistance",
          "metric": "Current use",
          "estimate_pct": 20.7
        },
        {
          "sector": "Health Care & Social Assistance",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 24.9
        },
        {
          "sector": "Arts, Entertainment & Recreation",
          "metric": "Current use",
          "estimate_pct": 17.5
        },
        {
          "sector": "Arts, Entertainment & Recreation",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 21.7
        },
        {
          "sector": "Wholesale Trade",
          "metric": "Current use",
          "estimate_pct": 13.6
        },
        {
          "sector": "Wholesale Trade",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 20.0
        },
        {
          "sector": "Admin & Support & Waste Mgmt",
          "metric": "Current use",
          "estimate_pct": 16.6
        },
        {
          "sector": "Admin & Support & Waste Mgmt",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 19.9
        },
        {
          "sector": "Manufacturing",
          "metric": "Current use",
          "estimate_pct": 12.4
        },
        {
          "sector": "Manufacturing",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 17.4
        },
        {
          "sector": "Other sectors (avg of 8)",
          "metric": "Current use",
          "estimate_pct": 9.2
        },
        {
          "sector": "Other sectors (avg of 8)",
          "metric": "Planned use (6 mo)",
          "estimate_pct": 12.0
        }
      ]
    },
    {
      "id": "la_vs_us",
      "kind": "line",
      "title": "Los Angeles metro tracks the national AI adoption curve",
      "subtitle": "LA minus US ranged from -1.3 to 1.9 points on the original question and from -2.0 to 1.7 points on the reworded one (latest cycle 25.5% against 23.8%). The two wordings are drawn separately.",
      "x": "period_end",
      "y": "estimate_pct",
      "color": "geography",
      "x_label": "Collection period end",
      "y_label": "Share of businesses using AI now",
      "format_y": "%",
      "filter_fields": [],
      "data": [
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-09-24",
          "wording": "Original question",
          "estimate_pct": 4.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-10-08",
          "wording": "Original question",
          "estimate_pct": 4.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-10-22",
          "wording": "Original question",
          "estimate_pct": 4.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-11-05",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-11-19",
          "wording": "Original question",
          "estimate_pct": 4.8
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-12-03",
          "wording": "Original question",
          "estimate_pct": 5.6
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-12-17",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2023-12-31",
          "wording": "Original question",
          "estimate_pct": 5.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-01-14",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-01-28",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-02-11",
          "wording": "Original question",
          "estimate_pct": 5.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-02-25",
          "wording": "Original question",
          "estimate_pct": 5.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-03-10",
          "wording": "Original question",
          "estimate_pct": 5.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-03-24",
          "wording": "Original question",
          "estimate_pct": 4.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-04-07",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-04-21",
          "wording": "Original question",
          "estimate_pct": 5.6
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-05-05",
          "wording": "Original question",
          "estimate_pct": 5.6
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-05-19",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-06-02",
          "wording": "Original question",
          "estimate_pct": 6.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-06-16",
          "wording": "Original question",
          "estimate_pct": 4.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-06-30",
          "wording": "Original question",
          "estimate_pct": 5.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-07-14",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-07-28",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-08-11",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-08-25",
          "wording": "Original question",
          "estimate_pct": 5.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-09-08",
          "wording": "Original question",
          "estimate_pct": 7.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-09-22",
          "wording": "Original question",
          "estimate_pct": 7.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-10-06",
          "wording": "Original question",
          "estimate_pct": 7.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-10-20",
          "wording": "Original question",
          "estimate_pct": 7.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-11-03",
          "wording": "Original question",
          "estimate_pct": 7.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-11-17",
          "wording": "Original question",
          "estimate_pct": 6.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-12-01",
          "wording": "Original question",
          "estimate_pct": 7.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-12-15",
          "wording": "Original question",
          "estimate_pct": 5.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2024-12-29",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-01-12",
          "wording": "Original question",
          "estimate_pct": 6.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-01-26",
          "wording": "Original question",
          "estimate_pct": 6.4
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-02-09",
          "wording": "Original question",
          "estimate_pct": 6.6
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-02-23",
          "wording": "Original question",
          "estimate_pct": 8.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-03-09",
          "wording": "Original question",
          "estimate_pct": 8.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-03-23",
          "wording": "Original question",
          "estimate_pct": 8.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-04-06",
          "wording": "Original question",
          "estimate_pct": 8.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-04-20",
          "wording": "Original question",
          "estimate_pct": 10.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-05-04",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-05-18",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-06-01",
          "wording": "Original question",
          "estimate_pct": 7.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-06-15",
          "wording": "Original question",
          "estimate_pct": 8.8
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-06-29",
          "wording": "Original question",
          "estimate_pct": 10.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-07-13",
          "wording": "Original question",
          "estimate_pct": 9.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-07-27",
          "wording": "Original question",
          "estimate_pct": 10.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-08-10",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-08-24",
          "wording": "Original question",
          "estimate_pct": 9.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-09-07",
          "wording": "Original question",
          "estimate_pct": 8.8
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-09-21",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-10-05",
          "wording": "Original question",
          "estimate_pct": 10.2
        },
        {
          "geography": "United States",
          "period_end": "2023-09-24",
          "wording": "Original question",
          "estimate_pct": 3.7
        },
        {
          "geography": "United States",
          "period_end": "2023-10-08",
          "wording": "Original question",
          "estimate_pct": 3.7
        },
        {
          "geography": "United States",
          "period_end": "2023-10-22",
          "wording": "Original question",
          "estimate_pct": 3.8
        },
        {
          "geography": "United States",
          "period_end": "2023-11-05",
          "wording": "Original question",
          "estimate_pct": 3.9
        },
        {
          "geography": "United States",
          "period_end": "2023-11-19",
          "wording": "Original question",
          "estimate_pct": 4.4
        },
        {
          "geography": "United States",
          "period_end": "2023-12-03",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "geography": "United States",
          "period_end": "2023-12-17",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "geography": "United States",
          "period_end": "2023-12-31",
          "wording": "Original question",
          "estimate_pct": 4.9
        },
        {
          "geography": "United States",
          "period_end": "2024-01-14",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "geography": "United States",
          "period_end": "2024-01-28",
          "wording": "Original question",
          "estimate_pct": 5.3
        },
        {
          "geography": "United States",
          "period_end": "2024-02-11",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "geography": "United States",
          "period_end": "2024-02-25",
          "wording": "Original question",
          "estimate_pct": 5.4
        },
        {
          "geography": "United States",
          "period_end": "2024-03-10",
          "wording": "Original question",
          "estimate_pct": 4.3
        },
        {
          "geography": "United States",
          "period_end": "2024-03-24",
          "wording": "Original question",
          "estimate_pct": 4.4
        },
        {
          "geography": "United States",
          "period_end": "2024-04-07",
          "wording": "Original question",
          "estimate_pct": 4.2
        },
        {
          "geography": "United States",
          "period_end": "2024-04-21",
          "wording": "Original question",
          "estimate_pct": 4.8
        },
        {
          "geography": "United States",
          "period_end": "2024-05-05",
          "wording": "Original question",
          "estimate_pct": 4.7
        },
        {
          "geography": "United States",
          "period_end": "2024-05-19",
          "wording": "Original question",
          "estimate_pct": 4.8
        },
        {
          "geography": "United States",
          "period_end": "2024-06-02",
          "wording": "Original question",
          "estimate_pct": 4.6
        },
        {
          "geography": "United States",
          "period_end": "2024-06-16",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "geography": "United States",
          "period_end": "2024-06-30",
          "wording": "Original question",
          "estimate_pct": 4.7
        },
        {
          "geography": "United States",
          "period_end": "2024-07-14",
          "wording": "Original question",
          "estimate_pct": 5.0
        },
        {
          "geography": "United States",
          "period_end": "2024-07-28",
          "wording": "Original question",
          "estimate_pct": 5.1
        },
        {
          "geography": "United States",
          "period_end": "2024-08-11",
          "wording": "Original question",
          "estimate_pct": 5.1
        },
        {
          "geography": "United States",
          "period_end": "2024-08-25",
          "wording": "Original question",
          "estimate_pct": 5.5
        },
        {
          "geography": "United States",
          "period_end": "2024-09-08",
          "wording": "Original question",
          "estimate_pct": 5.7
        },
        {
          "geography": "United States",
          "period_end": "2024-09-22",
          "wording": "Original question",
          "estimate_pct": 5.9
        },
        {
          "geography": "United States",
          "period_end": "2024-10-06",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "United States",
          "period_end": "2024-10-20",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "United States",
          "period_end": "2024-11-03",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "United States",
          "period_end": "2024-11-17",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "geography": "United States",
          "period_end": "2024-12-01",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "geography": "United States",
          "period_end": "2024-12-15",
          "wording": "Original question",
          "estimate_pct": 6.1
        },
        {
          "geography": "United States",
          "period_end": "2024-12-29",
          "wording": "Original question",
          "estimate_pct": 6.3
        },
        {
          "geography": "United States",
          "period_end": "2025-01-12",
          "wording": "Original question",
          "estimate_pct": 6.0
        },
        {
          "geography": "United States",
          "period_end": "2025-01-26",
          "wording": "Original question",
          "estimate_pct": 6.7
        },
        {
          "geography": "United States",
          "period_end": "2025-02-09",
          "wording": "Original question",
          "estimate_pct": 6.8
        },
        {
          "geography": "United States",
          "period_end": "2025-02-23",
          "wording": "Original question",
          "estimate_pct": 7.3
        },
        {
          "geography": "United States",
          "period_end": "2025-03-09",
          "wording": "Original question",
          "estimate_pct": 7.4
        },
        {
          "geography": "United States",
          "period_end": "2025-03-23",
          "wording": "Original question",
          "estimate_pct": 7.8
        },
        {
          "geography": "United States",
          "period_end": "2025-04-06",
          "wording": "Original question",
          "estimate_pct": 8.0
        },
        {
          "geography": "United States",
          "period_end": "2025-04-20",
          "wording": "Original question",
          "estimate_pct": 8.3
        },
        {
          "geography": "United States",
          "period_end": "2025-05-04",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "geography": "United States",
          "period_end": "2025-05-18",
          "wording": "Original question",
          "estimate_pct": 8.7
        },
        {
          "geography": "United States",
          "period_end": "2025-06-01",
          "wording": "Original question",
          "estimate_pct": 9.2
        },
        {
          "geography": "United States",
          "period_end": "2025-06-15",
          "wording": "Original question",
          "estimate_pct": 9.2
        },
        {
          "geography": "United States",
          "period_end": "2025-06-29",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "geography": "United States",
          "period_end": "2025-07-13",
          "wording": "Original question",
          "estimate_pct": 9.3
        },
        {
          "geography": "United States",
          "period_end": "2025-07-27",
          "wording": "Original question",
          "estimate_pct": 9.4
        },
        {
          "geography": "United States",
          "period_end": "2025-08-10",
          "wording": "Original question",
          "estimate_pct": 8.8
        },
        {
          "geography": "United States",
          "period_end": "2025-08-24",
          "wording": "Original question",
          "estimate_pct": 9.7
        },
        {
          "geography": "United States",
          "period_end": "2025-09-07",
          "wording": "Original question",
          "estimate_pct": 9.1
        },
        {
          "geography": "United States",
          "period_end": "2025-09-21",
          "wording": "Original question",
          "estimate_pct": 9.9
        },
        {
          "geography": "United States",
          "period_end": "2025-10-05",
          "wording": "Original question",
          "estimate_pct": 10.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-11-30",
          "wording": "Reworded question",
          "estimate_pct": 17.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-12-14",
          "wording": "Reworded question",
          "estimate_pct": 15.9
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2025-12-28",
          "wording": "Reworded question",
          "estimate_pct": 16.6
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-01-11",
          "wording": "Reworded question",
          "estimate_pct": 17.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-01-25",
          "wording": "Reworded question",
          "estimate_pct": 16.8
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-02-08",
          "wording": "Reworded question",
          "estimate_pct": 19.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-02-22",
          "wording": "Reworded question",
          "estimate_pct": 18.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-03-08",
          "wording": "Reworded question",
          "estimate_pct": 18.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-03-22",
          "wording": "Reworded question",
          "estimate_pct": 19.4
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-04-05",
          "wording": "Reworded question",
          "estimate_pct": 20.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-04-19",
          "wording": "Reworded question",
          "estimate_pct": 18.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-05-03",
          "wording": "Reworded question",
          "estimate_pct": 19.3
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-05-17",
          "wording": "Reworded question",
          "estimate_pct": 18.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-05-31",
          "wording": "Reworded question",
          "estimate_pct": 20.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-06-14",
          "wording": "Reworded question",
          "estimate_pct": 20.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-06-28",
          "wording": "Reworded question",
          "estimate_pct": 20.1
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-07-12",
          "wording": "Reworded question",
          "estimate_pct": 19.7
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-07-26",
          "wording": "Reworded question",
          "estimate_pct": 20.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-08-09",
          "wording": "Reworded question",
          "estimate_pct": 21.5
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-08-23",
          "wording": "Reworded question",
          "estimate_pct": 21.2
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-09-06",
          "wording": "Reworded question",
          "estimate_pct": 23.0
        },
        {
          "geography": "Los Angeles metro",
          "period_end": "2026-09-20",
          "wording": "Reworded question",
          "estimate_pct": 25.5
        },
        {
          "geography": "United States",
          "period_end": "2025-11-30",
          "wording": "Reworded question",
          "estimate_pct": 17.3
        },
        {
          "geography": "United States",
          "period_end": "2025-12-14",
          "wording": "Reworded question",
          "estimate_pct": 17.2
        },
        {
          "geography": "United States",
          "period_end": "2025-12-28",
          "wording": "Reworded question",
          "estimate_pct": 17.8
        },
        {
          "geography": "United States",
          "period_end": "2026-01-11",
          "wording": "Reworded question",
          "estimate_pct": 17.7
        },
        {
          "geography": "United States",
          "period_end": "2026-01-25",
          "wording": "Reworded question",
          "estimate_pct": 18.2
        },
        {
          "geography": "United States",
          "period_end": "2026-02-08",
          "wording": "Reworded question",
          "estimate_pct": 18.9
        },
        {
          "geography": "United States",
          "period_end": "2026-02-22",
          "wording": "Reworded question",
          "estimate_pct": 17.5
        },
        {
          "geography": "United States",
          "period_end": "2026-03-08",
          "wording": "Reworded question",
          "estimate_pct": 18.2
        },
        {
          "geography": "United States",
          "period_end": "2026-03-22",
          "wording": "Reworded question",
          "estimate_pct": 18.9
        },
        {
          "geography": "United States",
          "period_end": "2026-04-05",
          "wording": "Reworded question",
          "estimate_pct": 19.1
        },
        {
          "geography": "United States",
          "period_end": "2026-04-19",
          "wording": "Reworded question",
          "estimate_pct": 19.8
        },
        {
          "geography": "United States",
          "period_end": "2026-05-03",
          "wording": "Reworded question",
          "estimate_pct": 19.8
        },
        {
          "geography": "United States",
          "period_end": "2026-05-17",
          "wording": "Reworded question",
          "estimate_pct": 19.5
        },
        {
          "geography": "United States",
          "period_end": "2026-05-31",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "geography": "United States",
          "period_end": "2026-06-14",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "geography": "United States",
          "period_end": "2026-06-28",
          "wording": "Reworded question",
          "estimate_pct": 20.6
        },
        {
          "geography": "United States",
          "period_end": "2026-07-12",
          "wording": "Reworded question",
          "estimate_pct": 21.7
        },
        {
          "geography": "United States",
          "period_end": "2026-07-26",
          "wording": "Reworded question",
          "estimate_pct": 21.5
        },
        {
          "geography": "United States",
          "period_end": "2026-08-09",
          "wording": "Reworded question",
          "estimate_pct": 21.8
        },
        {
          "geography": "United States",
          "period_end": "2026-08-23",
          "wording": "Reworded question",
          "estimate_pct": 22.4
        },
        {
          "geography": "United States",
          "period_end": "2026-09-06",
          "wording": "Reworded question",
          "estimate_pct": 23.2
        },
        {
          "geography": "United States",
          "period_end": "2026-09-20",
          "wording": "Reworded question",
          "estimate_pct": 23.8
        }
      ]
    }
  ],
  "finding": "National AI use in producing goods or services grew from 3.7% of businesses in September 2023 to 10.0% in October 2025, a 2.7x increase in two years (original core question). Census then reworded the question to \u2018any of its business functions\u2019; on that version use was 17.3% in the cycle collected Nov 17 to 30, 2025 and 23.8% in the cycle collected Sep 7 to 20, 2026, a separate series that is not a continuation of the first. Sales and marketing is the top business function for AI both today, at 14.3% of all businesses (the highest of 15 functions), and among businesses already planning to adopt AI, where 62.8% expect to use it there too.",
  "recommendation": "AI vendors selling into sales and marketing teams have the strongest opening of any function, both with today's adopters and with businesses still planning their rollout. Prioritize outreach to information, professional services, education and finance, the four sectors with the highest current adoption (37.6%, 34.2%, 30.7% and 30.4%), and to larger accounts: businesses with 250+ employees use AI at about 1.7x the rate of businesses with 1-4 employees (30.6% vs 17.6%).",
  "in_role": "I would build a lead list ranked by sector and company-size adoption scores like these, so outbound targets the accounts most likely to convert first. I managed live solar leads in Velocify at Green Solar, and I would bring that same prioritization habit here: put information, professional-services, and finance accounts with 250+ employees at the top of the queue.",
  "method_sql": "SELECT sector, round(v_planned.estimate_pct - v_now.estimate_pct, 1) AS gap_pp, v_now.estimate_pct AS now_pct, v_planned.estimate_pct AS planned_pct FROM (SELECT sector, estimate_pct FROM btos_ai WHERE question='ai_use_now' AND sector IS NOT NULL AND answer='Yes') v_now JOIN (SELECT sector, estimate_pct FROM btos_ai WHERE question='ai_use_planned_6mo' AND sector IS NOT NULL AND answer='Yes') v_planned USING (sector) ORDER BY gap_pp DESC LIMIT 5",
  "table": {
    "name": "btos_ai",
    "file": "ai.parquet",
    "rows": 12170,
    "columns": [
      {
        "name": "period_start",
        "type": "DATE",
        "desc": "Start of the 2-week BTOS collection period"
      },
      {
        "name": "period_end",
        "type": "DATE",
        "desc": "End of the 2-week BTOS collection period"
      },
      {
        "name": "geography_type",
        "type": "VARCHAR",
        "desc": "'national' or 'msa'"
      },
      {
        "name": "geography",
        "type": "VARCHAR",
        "desc": "'United States' or a top-25 metro area name"
      },
      {
        "name": "sector",
        "type": "VARCHAR",
        "desc": "2-digit NAICS sector title, null unless the row is sector-level"
      },
      {
        "name": "sector_code",
        "type": "VARCHAR",
        "desc": "2-digit NAICS sector code, null unless sector-level"
      },
      {
        "name": "size_class",
        "type": "VARCHAR",
        "desc": "Employment size band (e.g. '250+ employees'), null unless size-level"
      },
      {
        "name": "source_vintage",
        "type": "VARCHAR",
        "desc": "'core_2023_2025' (biweekly series on the original question, to Oct 5, 2025), 'core_2025_2026' (biweekly series on the reworded 'any of its business functions' question, Nov 2025 to Sep 20, 2026; national and metro only) or 'supplement_2026' (one snapshot with richer detail, collected Nov 17, 2025 to Feb 8, 2026). Never join the first two into one trend"
      },
      {
        "name": "scope",
        "type": "INTEGER",
        "desc": "Supplement 'scope' code (null for core_2023_2025 rows): 1=all businesses, 2=businesses using AI in any function, 3=businesses using AI for tasks previously done by employees, 4=businesses using Generative AI, 5=businesses planning AI in the next 6 months, 6=businesses NOT planning AI. Only compare estimates with the same scope."
      },
      {
        "name": "question",
        "type": "VARCHAR",
        "desc": "Short question code, e.g. ai_use_now, ai_use_planned_6mo, ai_use_by_function_now, not_planning_reason"
      },
      {
        "name": "question_text",
        "type": "VARCHAR",
        "desc": "Full BTOS survey question wording"
      },
      {
        "name": "answer",
        "type": "VARCHAR",
        "desc": "Survey answer option (e.g. 'Yes', 'Sales and marketing', 'Too expensive')"
      },
      {
        "name": "estimate_pct",
        "type": "DOUBLE",
        "desc": "Survey-weighted percent of businesses, 0-100"
      }
    ]
  },
  "sample_queries": [
    {
      "label": "AI use by company size, current vs planned",
      "sql": "SELECT size_class, question, estimate_pct FROM btos_ai WHERE source_vintage='supplement_2026' AND size_class IS NOT NULL AND question IN ('ai_use_now','ai_use_planned_6mo') AND answer='Yes' ORDER BY size_class, question"
    },
    {
      "label": "Top reasons businesses are not planning to use AI",
      "sql": "SELECT answer, estimate_pct FROM btos_ai WHERE question='not_planning_reason' AND sector IS NULL AND size_class IS NULL ORDER BY estimate_pct DESC LIMIT 10"
    },
    {
      "label": "National AI use rate, last 6 collection periods",
      "sql": "SELECT CAST(period_end AS VARCHAR) AS period_end, source_vintage, estimate_pct FROM btos_ai WHERE source_vintage='core_2025_2026' AND geography='United States' AND question='ai_use_now' AND answer='Yes' ORDER BY period_end DESC LIMIT 6"
    }
  ]
}